Mobile optimization, too, is important for both national and local rankings. In a similar vein, inbound links (i.e. other people linking to your site) are another way to lend credibility by showing that you have something valuable to share. PR, guest blogging and creating profiles on respected, high traffic …

Table 3-1 provides a full list of gTLDs along with their descriptions. This process is quite complicated with the search extending to many different servers and indexes. Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping …

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

A significant factor affecting loading times in general is a website's complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. In Google search, a headline with a relatively high click-through rate will receive …

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google's …

They might even be happy that one page is ranking in the fifth and sixth slot for their targeted keyword, without realizing that one authoritative page would probably rank higher and convert better. This is no longer the case. In terms of online expenditures, marketers spend the greatest amounts for …

That's how to set yourself apart from the zillions of other content writers out there. However, if you're not using either, it's still a best practice to define the width and height. It provides a better user experience. Plus, it allows the browsers to size the image before the CSS …

Google Suggest is both a blessing and a curse when it comes to SEO. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also …

Simple, we all know that content is king, and it is a valuable asset to SEO because content creation is an integral part of SEO's budget. Each target market or market segment will be selected, in part, because the company, product, or brand position matches the segment. If they did …

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Marketing communications experts understand the need to adapt to this exciting new world. What if it fills them with confidence that they're in good hands? Are there any places in the …

That makes sense because it takes 25 percent longer to read the same material onscreen than it does to read it on paper. Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. Tutorials and top-ten list articles are a couple of …

Brands and individuals engage in conversations and interact in several ways. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. You want your page title to accurately describe what your page is about but you …

It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in …

Repetition helps increase consumer ad recall as well as brand recall. First, improved search engine rankings will ultimately drive more organic traffic to your website. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. I'm not a …

Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites from Amazon.com to the smallest, home-based micro-store. When I talk about domain name governance, I am really talking about specific domain name extensions identifying the class of …

You want to make sure that all other optimization areas are in place, but if the image fails to load for any reason, users will see what the image is supposed to be. How do you make sense out of all the offerings? Look at how your landing pages have …

In other words, every month tens of thousands of people are searching directly for their product and website. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Most people trust organic search results …

AB testing starts with a control or initial marketing scenario. Often, the best SEO strategy is to focus on long tail terms-search terms that are highly specific, relevant, and with strong buying intent. Merely creating a Facebook page or posting videos to YouTube does not suffice. Have you seen this …

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google's mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Being aware of how SERPs …