Layout, formatting and link bait combine to make great SEO

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google's …

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What your mum didn't tell you about stickiness

That makes sense because it takes 25 percent longer to read the same material onscreen than it does to read it on paper. Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. Tutorials and top-ten list articles are a couple of …

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How we improved our blogs in two days

Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites from Amazon.com to the smallest, home-based micro-store. When I talk about domain name governance, I am really talking about specific domain name extensions identifying the class of …

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Never changing page rank will eventually destroy you

AB testing starts with a control or initial marketing scenario. Often, the best SEO strategy is to focus on long tail terms-search terms that are highly specific, relevant, and with strong buying intent. Merely creating a Facebook page or posting videos to YouTube does not suffice. Have you seen this …

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