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The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. There are a lot of possible origins for these strange links that have nothing to do with negative SEO, so avoid making snap assumptions. When it …

To make it easier for search engines to index your images correctly, you can use alt text. This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. A listing in any UK business directory should boost your …

Even though you've consolidated all your locations under one domain, it's important to differentiate between your locations. There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Recently, I came across this great place for SEO …

Obviously, you'll want your visitors to see all your cool images and videos, so mobile optimization demands that those features are visible on mobile devices. Once you have your keyword list then you will want to optimise your page title. The world needs more storytelling in business to liven things …

Those 500 links need to be removed ASAP or your website and rankings could take a hit. A budget becomes finalized when the company marketing team specifies how funds will be spent on each of the major communications tools. A modern short url is focused on link retargeting. The OSOO …

The concept, as usual in the online marketing world, is simple, but the execution is more complex; essentially, you'll be discovering what types of queries online users are using in search, then using that information to optimize your pages in a way that makes them more likely to rank for …

Users who like your comments regularly can check out your profile and end up at your site. Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. With each new search project, an SEO should shed his or her previous biases …

Mobile optimization, too, is important for both national and local rankings. In a similar vein, inbound links (i.e. other people linking to your site) are another way to lend credibility by showing that you have something valuable to share. PR, guest blogging and creating profiles on respected, high traffic …

Brands and individuals engage in conversations and interact in several ways. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. You want your page title to accurately describe what your page is about but you …

You want to make sure that all other optimization areas are in place, but if the image fails to load for any reason, users will see what the image is supposed to be. How do you make sense out of all the offerings? Look at how your landing pages have …