Learning about plugins

Advanced search engines can also interpret texts within images, but it's not recommended to hide perfectly crawlable keywords inside them. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Brighten up their lives with a HBADA gaming chair from …

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Advantages of forums and how you can take advantage of this

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. There are a lot of possible origins for these strange links that have nothing to do with negative SEO, so avoid making snap assumptions. When it …

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It's not a one-time thing; it's an ongoing thing

Even though you've consolidated all your locations under one domain, it's important to differentiate between your locations. There's little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Recently, I came across this great place for SEO …

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Repurpose old hits

The concept, as usual in the online marketing world, is simple, but the execution is more complex; essentially, you'll be discovering what types of queries online users are using in search, then using that information to optimize your pages in a way that makes them more likely to rank for …

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What can Twitter teach you about stickiness

Users who like your comments regularly can check out your profile and end up at your site. Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. With each new search project, an SEO should shed his or her previous biases …

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We've reached a tipping point when it comes to web crawlers

Mobile optimization, too, is important for both national and local rankings. In a similar vein, inbound links (i.e. other people linking to your site) are another way to lend credibility by showing that you have something valuable to share. PR, guest blogging and creating profiles on respected, high traffic …

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Can walled garden sites help improve my search engine placement?

Brands and individuals engage in conversations and interact in several ways. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. You want your page title to accurately describe what your page is about but you …

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Market communications analysis

You want to make sure that all other optimization areas are in place, but if the image fails to load for any reason, users will see what the image is supposed to be. How do you make sense out of all the offerings? Look at how your landing pages have …

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