It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in …

Repetition helps increase consumer ad recall as well as brand recall. First, improved search engine rankings will ultimately drive more organic traffic to your website. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. I'm not a …

Travel reservations, magazine subscriptions, organizational memberships, B2B (business to business) sales, and even donations fall into this category, as do retail sites from Amazon.com to the smallest, home-based micro-store. When I talk about domain name governance, I am really talking about specific domain name extensions identifying the class of …

You want to make sure that all other optimization areas are in place, but if the image fails to load for any reason, users will see what the image is supposed to be. How do you make sense out of all the offerings? Look at how your landing pages have …

In other words, every month tens of thousands of people are searching directly for their product and website. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Most people trust organic search results …

AB testing starts with a control or initial marketing scenario. Often, the best SEO strategy is to focus on long tail terms-search terms that are highly specific, relevant, and with strong buying intent. Merely creating a Facebook page or posting videos to YouTube does not suffice. Have you seen this …

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google's mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Being aware of how SERPs …