Layout, formatting and link bait combine to make great SEO

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google's …

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What your mum didn't tell you about stickiness

That makes sense because it takes 25 percent longer to read the same material onscreen than it does to read it on paper. Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. Tutorials and top-ten list articles are a couple of …

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NCSA Common Format

In other words, every month tens of thousands of people are searching directly for their product and website. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Most people trust organic search results …

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