Make social media the main focus of your marketing tactics

While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database …

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Advantages of forums and how you can take advantage of this

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. There are a lot of possible origins for these strange links that have nothing to do with negative SEO, so avoid making snap assumptions. When it …

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What can Twitter teach you about stickiness

Users who like your comments regularly can check out your profile and end up at your site. Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. With each new search project, an SEO should shed his or her previous biases …

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Market communications analysis

You want to make sure that all other optimization areas are in place, but if the image fails to load for any reason, users will see what the image is supposed to be. How do you make sense out of all the offerings? Look at how your landing pages have …

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